Overview
Role: Figma Account Owner & Design Operations Lead
Duration: 2021-2025
Challenge: Establish scalable Figma organization for growing design, product, and engineering teams
Impact: Enabled seamless collaboration, reduced onboarding time from weeks to days, maintained design consistency across all products
The Challenge
As DuskRise grew from a small team to a multi-product organization with US and European teams, our Figma workspace became chaotic:
- Files scattered across multiple projects with no clear ownership
- Inconsistent naming making it impossible to find current designs
- No documentation—designs required verbal explanation
- Developers couldn’t find specs without designer help
- New team members took weeks to navigate files
The solution wasn’t just organizing files—it was establishing governance that would scale.
The Solution
I established comprehensive Figma organization and governance:
- Account Architecture
- Structured teams by product lines
- Created project hierarchy (Active / Archive / Exploration)
- Defined clear file ownership and permissions
- Established branching strategy for safe experimentation
- Naming Conventions
- Projects: [Product] - [Feature Area]
- Files: [Feature] - [Status] (e.g., “C25 Dashboard - In Development”)
- Pages: Standardized structure (Cover, System, Research, Designs, Archive)
- Layers: [Component] - [Variant] - [State]
- Documentation Standards
- Every file has cover page with context
- Every component has usage guidelines
- Every complex interaction has annotations
- Every design decision is documented
- Developer Handoff Process
- “Dev Ready” sections with finalized designs
- Annotations for complex interactions
- Color tokens mapped to CSS variables
- Component states and edge cases documented
- Team Training
- Created Figma best practices guide
- Onboarding process for new designers
- Regular file cleanup and maintenance
Impact
Quantitative:
- 3+ designers and 10+ developers using organized system
- New designer onboarding: weeks → 2-3 days
- Developer questions reduced by ~70% (estimated)
- File search time: minutes → seconds
Qualitative:
- “Finally, I can find things!” - Junior Designer
- “Best-organized Figma I’ve worked in” - Design VP
- “I can implement features without constant design questions” - Lead Developer
- Enabled seamless continuation after my departure